I have been working as interim head of marketing & communications for The Pennies Foundation, creator of Pennies, the electronic charity box. The role culminated in a showcase event at BAFTA, which premiered the new Pennies video (‘The Power of Pennies – One Year On’), launched a new social media campaign, using a Facebook app, and announced a series of new high profile supporters of Pennies, including Gary Barlow, Cheryl Cole and Jason Donovan. Pennies was also featured on the BBC and in the Guardian.
My role has been to take over from the previous head of marketing & communications at the end of July, manage in-house and external marketing resources, oversee the autumn campaign detailed above and recruit, coach and support a new permanent ‘head’, handing over the role at the end of November. It’s been a privilege to work alongside some inspirational people, as well as a great learning experience!