Director of Marketing & Communications, developing and leading the marketing strategy, planning and implementation, with a team of 15 and a marketing budget of £4m (2007).

Directorial responsiblity for corporate communications, research, advertising, PR, direct mail, sponsorship, new product development, customer value management and eCommerce.

Member of the management board.

“Ian is a true professional, well respected by all those that work for and with him. Whilst a strong general Marketing Director, Ian excels when it comes to developing and delivering all aspects of a communications strategy and plan across many different stakeholders. The consistency, yet relevant tone to each stakeholder group is superb and his friendly manner simply engaging.”

 

Alison Hutchinson, ex-CEO Kensington Group plc

Sector: Mortgage

I helped develop this innovative brand from scratch, creating 40 jobs and building it into one of the Top 5 UK mortgage brokers within 1 year. This was one of the first financial services companies to effectively use online marketing to generate large numbers of relevant leads for the business. The brand still exists under a different ownership structure.

I ran the marketing strategy, planning and implementation, making particular use of PR, search engine optimisation, pay-per-click advertising, direct e-mail campaigns, local press inserts and lead generation deals with third party introducers.

Sector: Mortgage

Launch of new First Active brand in the UK – brand value audit, creation and implementation of integrated marketing strategy through B2B and B2C distribution channels for mortgages, insurance, savings and regulated financial services products.

Developed the marketing, communications and PR behind the UK’s first ever Current Account Mortgage in 1996, launching it exclusively via intermediaries. A new type of financial services product was thus created.

Development of First Active’s e-commerce strategy, integrating the internet (PC, interactive digital TV and WAP technology based) into all activities across the company, including acquisition, customer relationship management, cross-selling and retention.  Launch of firstactive.co.uk in June 1999.

Control and allocation of £5 million annual UK marketing budget.

Managed 15 staff (10 marketing specialists, 5 independent financial advisers) and the relationship with the third party banking services provider in Guernsey (CIBC).

Sector: Mortgage

Marketing manager for one of the original ‘centralised lenders’, owned by SE Banken until it was bought by First National Building Society and rebranded as First Active.

Sector: Mortgage