I have been working as interim head of marketing & communications for The Pennies Foundation, creator of Pennies, the electronic charity box. The role culminated in a showcase event at BAFTA, which premiered the new Pennies video (‘The Power of Pennies – One Year On’), launched a new social media campaign, using a Facebook app, and announced a series of new high profile supporters of Pennies, including Gary Barlow, Cheryl Cole and Jason Donovan. Pennies was also featured on the BBC and in the Guardian.
My role has been to take over from the previous head of marketing & communications at the end of July, manage in-house and external marketing resources, oversee the autumn campaign detailed above and recruit, coach and support a new permanent ‘head’, handing over the role at the end of November. It’s been a privilege to work alongside some inspirational people, as well as a great learning experience!
“Ian is one of those incredibly talented Marketing and Communication Directors with great versatility and reliability. His excellent personal relationship skills and understanding of business agendas means he can be a “safe pair of hands” if you urgently need help in the short term or have an interim role that needs quality results with little hassle/involvement from the executive. Equally as an experienced marketing professional he can also help a business perform a ‘game changing’ campaign to raise profile/launch proposition in a matter of months. Whether as a consultant, an interim or an executive I have experienced Ian in all three roles and would recommend him withour hesitation. I would welcome the opportunity to have him as part of my team in the future.”
Alison Hutchinson, CEO, The Pennies Foundation
